Since 2015

Our Facility

Our vision is to create a space where people will get strong and fit in the safest way possible, supported by programs that are 360-degrees.

About Us

We are Greenville, South Carolina’s premier CrossFit, strength and conditioning and olympic weightlifting gym. We pride ourselves on emphasizing safe movements and proper technique, which is consistently coached and re-coached in order to improve overall performance.

Here, you’ll find wide-open spaces for workouts and movements that are constantly varied, always challenging and never boring.

But more importantly, you won’t find a group of people who just happen to be at the gym at the same time, isolated by headphones and televisions; you’ll find a community of athletes, coaches, moms, dads, friends, who all care, cheer on and motivate one another to be the best versions of themselves.

“James cares deeply that you have the right form…I have relearned a few lifts and already feel 100% better than I did at my previous gym.”

Jon Melton

Lion’s Roar coaches are passionate about proper form and adequate recovery. Poor mechanics don’t just make for lousy Instagram content – it steals time off your scores, pounds from your lifts and opens you up to sidelining injuries. Our coaches will teach you what the proper positions feel like, how to move efficiently, and will scale movements up or down depending on your abilities.

Fitness Programs


Olympic Weightlifting

Personal Training



Lion Cub Fitness (KidFit)

Train Smarter


We want real results. We want our athletes to progress, to hit new PRs, to better their form and technique, and to build confidence in and out of our garage bays. But that doesn’t happen by magic. Without direction, thoughtful programming and vigilant coaching, the hours you spend in the gym are just spinning wheels. You’ll work up a sweat, your effort will be the same — but when you look back, will you have made any progress?

Probably not, and definitely not as much as you could have. Train smarter at Lion’s Roar with a passionate, expert coach in your corner.

James Page

Owner and Head Coach

James Page is the owner and head coach at Lion’s Roar. He holds a CrossFit Level 2 and USAW Level 2. James began coaching CrossFit because he believes in the life-changing benefits of functional fitness. His passion for helping others led him to coach full time and open his own gym. In addition to coaching CrossFit classes, James has trained athletes to compete in Ironman competitions, half marathons, CrossFit and weightlifting competitions. James has the skill and knowledge to create personalized training programs based on an individual athlete’s needs, abilities and skill. Whether working with a novice or an experienced athlete, he has trained and inspired his clients to perform at a higher level of performance with proven results. His goal is to inspire individuals to make long-term lifestyle changes and overcome any perceived obstacles and self-doubt.

  • CrossFit Level 2
  • USA Weightlifting Level 2 Advanced Sports Performance
  • CrossFit Gymnastics

Taylor Sterling


Taylor Sterling was born and raised in Greenville. He started his CrossFit journey in 2007 when his brother introduced him to the program. Taylor began his coaching career working one-on-one with clients and before long he moved to group classes. He enjoys bringing new people into the sport and teaching them the RIGHT WAY to move. CrossFit has given Taylor a purpose and drive in life, as well as providing the setting for him to meet his wife. He and his wife Lynsey live in Travelers Rest with their 4 dogs and new baby. Taylor sets out everyday to improve the lives of the people he works with, and help them achieve their goals.

  • CrossFit Level 1
  • CrossFit Coaches’ Prep
  • CrossFit Goal Setting
  • CrossFit Kids
  • USA Weightlifting Level 1 Sports Performance

Bre Moser


Bre Moser started CrossFit after finishing a 4-year career as a Division I ice hockey and lacrosse player. She quickly fell in love with the sport of Crossfit for its high intensity workouts and community atmosphere. Bre obtained her CrossFit Level One Certification in 2018 and has been coaching at local gyms in South Carolina ever since. For Bre, there is no better feeling than helping someone accomplish a personal best, and she loves being a part of people’s transformative journeys. Outside of competing in CrossFit and Olympic Weightlifting, Bre is an avid backpacker, hiker, and traveler. Bre is thrilled to be part of the Lions Roar community as both an athlete and coach.

  • CrossFit Level 1
  • Sports Counseling

Alyssa McNeel


Alyssa McNeel joined the Lion’s Roar community in January 2017 after moving to Greenville from New Hampshire. She holds a CrossFit Level One certification and has three years of group fitness instruction experience. Her favorite aspect of CrossFit is the idea of functional fitness and seeing movements from the gym translate to everyday life. Alyssa grew up being “generally active” but hated the idea of working out and refused to go to the gym. In 2012 that changed when she discovered group classes. She developed a passion for fitness and began pursuing her certifications. She loves the challenge of CrossFit and aims to help others reach their goals whether they’re experienced or just beginning their journey.

  • CrossFit Level 1

Get Started at

Lion's Roar

Gym H0urs

Monday-Friday: 6am - 7pm
Saturday: 7:30am - 12pm

Class Times

1320 Hampton Ave Ext, Unit 1
Greenville, SC 29601